Gergama: a trusted partner with a sustainable approach
Businesses worldwide are under growing pressure to reduce their environmental impact – and the furniture industry is no exception. Lithuanian manufacturer Gergama is one of the leaders in adopting a sustainable approach to production.
Gergama has many years of experience focusing exclusively on the production of beds and mattresses. What marks the company out, though, is its sustainable approach to the manufacturing process, and design solutions that ensure the highest quality. All materials are certified in accordance with EU requirements, while the adhesives used in production are water-based – and thus harmless to the environment and human health.
“Aside from our sustainable manufacturing approach, we use – storage management solutions powered by modern technology, which allow rapid production and strict quality control,” says Gergama’s CEO, Liudas Jakutis.
The company currently sells its products to countries including Germany, Belgium, Denmark, the Netherlands, Norway and others. Around one-tenth of its production is sold in Germany, and the company has set its sights on doubling its exports to this market.
Trust is a must
According to Liudas Jakutis, sustainability is incredibly important – but that alone is not enough. The CEO says the other vital ingredient of success is trust – and Gergama’s tireless commitment to developing trusting partnerships with furniture networks and hotel developers in Germany lies at the heart of the company’s growth.
Expanding into the German market has been one of the company’s key goals over the last few years. Gergama twice showcased its products at the MOW furniture fair, and participated in IMM Cologne in 2020 – right before the COVID-19 pandemic hit.
“Shows and networking events provided us with great opportunities to meet new customers and business partners in person,” says Jakutis. “In an all-digital age, that might sound like a relic from the past – but I’m convinced it’s the best way to establish initial trust with a client. From that point on, you can start to build a reputation in the new market.”
But building trust isn’t quick or easy – Jakutis also points to the delicate nature of the task, saying it can take a company years to establish mutual trust, but one mistake can ruin a solid reputation in a day.
And building a reputation by appearing at major furniture shows and networking only works if your product and customer service are impeccable. “If you don’t deliver on time, your product is flawed by design, or it’s made using hazardous materials –good old word of mouth will catch up with you in a second,” notes Jakutis. “But I think it’s safe to say, by now we’ve gained the trust of our partners and built a reputation for our products – sales to Germany are rising every year. They currently stand at 10 per cent of our production, but we are expecting that to grow even higher by the end of the year.”
Germany’s unique market
“Every market has its own specific ‘flavour’ when it comes to design, comfort and colours,” says the Gergama CEO, adding that Germans mostly prefer Continental ‘box spring’ mattresses, as well as beds that come with built-in storage. Furthermore, products for the German market need to be tougher and come with different options in terms of hardness or comfort, and a wider range of colours and designs.
Gergama specialises in close cooperation with furniture stores and hotel developers, and is renowned for its flexibility, design, and comfort when it comes to bulk orders of beds and mattresses. It belongs to the 28-year-old Lonas group, which currently employs more than 250 specialists. Gergama’s technologically advanced production can satisfy the needs of mass production as well as custom pieces, enabling the company to deliver even large orders in record time.
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