Elinta Charge – where German quality meets Lithuanian craftsmanship
German industry has partnered with Lithuania for decades. But recently their collaboration has deepened.
Over the last years, German companies, notably Continental, Hella, Rehau and Schmitz Cargobull, have established a significant presence in Lithuania. . One of the most recent stories of German-Lithuania cooperation is demonstrated by Elinta Charge. This Lithuanian company is on a mission to unleash e-mobility by designing award-winning smart AC chargers for electric vehicles (EVs).
Start-up spirit backed up by solid industrial experience captures the essence of Elinta Charge. In little over three years, the company has managed to expand into over 25 markets around the world.
One of the most promises export markets is Germany. Here Elinta Charge works with energy suppliers, real estate developers, industrial component manufacturers and distributors. As the CEO of Elinta Charge Ignas Mikutis states:
“We also participate in international exhibitions in Germany, where our products receive a lot of attention. In 2018, the CityCharge V2 public charging station was awarded RedDot award for product design, which is really appreciated not only in Germany, but all around the world, and it definitely helps finding partners.”
Despite the company’s small number of employees, it is fully equipped to design and manufacture in-house. This afford Elinta Charge the agility, rapidity and and flexibility to cater to clients’ needs. Mikutis also notes that many of Elinta Charge’s products use components from Siemens and other German companies. Said otherwise, cooperation between the pair goes both ways. “Communication and logistics in Lithuanian-German relationship are smooth, and cooperation is seamless”, explains Mikutis.
Mikutis also notices that working with German companies gives Elinta Charge a competitive edge when doing business with other markets. He recalls:
“After meeting German technical and quality requirements, it becomes a lot easier to negotiate with partners from other countries. There is a notion that products actively used in Germany are high quality, so the acquired trust from the German market enables trust from other countries.”
As Elinta Charge demonstrates, the myth that Lithuanian companies produce cheaper, lower quality goods has long been shattered. Their new car charging stations are a great example. It is an IoT product, which demands not only high-quality engineering, but also advanced software. It is a premium product – competing with ease on the global scale.
This year marks the 30th anniversary of the renewed diplomatic relations between Germany and Lithuania. What the pair have achieved together since then is remarkable. Today over X German companies are operating in Lithuania, employing over Y people/generating Y in revenue. But Lithuania is not going to stop there. Further partnership between German and Lithuania companies is a potential spring board for entering new markets. Mikutis points to transport and robotics industries in Lithuania, which are rapidly growing.
It is well-known that Lithuania has a rich talent pool, with over 41,500 engineering and 31,500 IT specialists. Besides there are more than 40,000 students in both these specialties combined across Lithuania’s higher education institutions. Cases such as Elinta Charge prove once again that German-Lithuanian cooperation, both in the public and private sector, creates magnificent results. These simply would not be reachable otherwise.
According to Quantilope, 49% of Germans bought gifts online for Christmas 2020. Meanwhile, data from Statista shows that 64% of these purchases were made using a smartphone or a tablet. Based on these findings, it is clear that the e-commerce market in Germany is now of paramount importance.