You can now invest in Veleza – the world’s leading beauty database
August 2018 – Veleza, a leading destination for beauty product ratings, reviews and photos is now accepting investments from private investors partnering with the two of the world’s leading equity crowdfunding platforms – SeedInvest and Crowdcube.
With the community-sourced content and product feedback, Veleza helps consumers make smarter product choices. Veleza believes that wisdom of the crowds can be harnessed to make the experience of finding and purchasing beauty products simple and rewarding. Since launch in 2015, Veleza community members generated 29 thousand product reviews, uploaded 105 thousand product related photos and videos, and answered 730 thousand survey questions.
This spring Veleza announced a partnership with Feelunique – Europe’s leading online beauty retailer – to provide their customers with genuinely relatable consumer-generated imagery and product advice to inspire product purchases.
“The growing reliance on user-generated content in beauty is having an increasingly tangible influence on consumer’s purchasing decisions.” – says CEO Martynas Nikolajevas.
Partnership with equity crowdfunding platforms creates a unique opportunity for people to buy ownership shares in private companies. Investors can make their money in a range of ways, including if the company is acquired or goes public. Veleza is aiming to raise £500k ($657k) to grow its business through product development, content distribution and new user acquisition.
According to Euromonitor International, in 2017 the global beauty market was worth $455 billion and is expected to reach $507 billion in 2021. In four months into 2018, VC investors have already poured more than $300 million into the beauty startups.
With Veleza’s recently launched campaign on SeedInvest and Crowdcube, the company is excited to welcome everyone on its journey to help people find matching beauty products. If you would like to learn more, please visit http://veleza.com/crowdfunding.
Last year, the Startup Visa received 178 applications of foreign companies for participation in the programme and business development in Lithuania, or 41 per cent more than in the first year of the programme.
Today the globe experiences a massive penetration of information technologies and artificial intelligence into the business environment – automated processes or voice command devices are a present-day trend. Lithuanians are also actively heading their way in these fields – according to the latest data of Startup Lithuania, 81 per cent of new startups are established in the IT field at hackathons.